At Indicative, our clients’ success is our success. We believe that strong relationships rely on a mixture of collaboration and communication, and we strive to offer a true partnership to our clients. We take the time to listen to you and understand your struggles, goals, and pain points. Our team will work closely with you to understand where you want to go and develop a customized plan to help you get there from our first day together.
Then, we get to work.
The Indicative team will develop strategic, customized plans to improve your business operations and promote growth — from conceptualization to full-service execution.
Are you looking for a brand to help you take your cannabis company to the next level? Here’s everything you need to know about your partnership with Indicative Agency.
Things we identify: the key questions, steps, and timelines about your campaign
- Your budget and how we’ll allocate it to give you the best ROI possible
- When each asset will be delivered, and if they’ll be rolled out at once or staggered
- The KPIs we’ll use to measure success
- What your ROI goal is
- When you can expect to see results
- How we’ll track performance after the campaign has gone live
Step 1: The Business Diagnostic
Knowing where your business currently stands and what steps you can take to improve it is the best starting point for success, and it’s precisely what we provide in our Business Diagnostic. During this step, we’ll analyze up to 40 unique aspects of your business and your marketplace across the six key pillars we use to develop business success:
- Technology. Is your current technology stack holding you back or helping you move forward?
- Operations. Have you designed a modern workplace optimized for remote working, project management, and team management?
- Marketing. Is your current marketing strategy catering to your target audience and making it easier for them to find you?
- Strategy. Do you have actionable, realistic plans in place that can help you achieve your company’s goals?
- Creative. Have you created a unique, distinctive brand presence that truly represents who you are?
- Customer Success. Do you understand your customer, what their needs are, and what drives them to act?
Step 2: In-depth Recommendations
Next, we’ll deliver a set of recommendations with each of the six pillars in mind. This step provides immediate value for your brand and lays the groundwork for a path to move forward.
Step 3: Execution
Next, the fun part begins. After we develop our strategic recommendations across the six business pillars, we’ll move into the execution phase. This phase includes things like:
- Developing business requirements and selecting marketing and operations technology that suit your brand.
- Development and execution of a strategic marketing plan.
- In-house creative execution and design.
- Building customer personas and mapping the customer journey.
- Crafting an organizational mission and vision.
Step 4: Optimization
We use various platforms and data analysis tools to keep our campaigns accountable to your business goals and ROI during this step.
We’ll use and implement:
- Data dashboards and granular analysis of the campaign’s success
- Ongoing optimization of campaign strategies and owned marketing channels
- Exploration of opportunities for strategic partnerships
Come join the Indicative family!
Whether you need full-scale help or a sounding board for how to plan, grow, or scale your business, we’re here for you. We’d be happy to see where this partnership can take us both.