I-Vitae uses a science-backed result for helping women with fertility issues conceive naturally. It recently went from a B2B model to a B2C one, so it needed to switch marketing tactics to engage with its new focus. Selected to join Startupbootcamp’s program, using HubSpot thus came naturally.
Its founder, Alessandro, says, “We were building up an entire community from scratch, and we needed to be up and running as soon as possible! To be successful, we needed a way to attract visitors and nurture them through the funnel in a really effective way. Moreover, women with fertility issues are really sensitive, in some cases they’ve been struggling for years. Thus, we did need an adaptive and flexible tool to attract visitors without being inconsiderate or too aggressive on our offer.”
Inbound marketing delivered extraordinary results for I-Vitae, including:
increase in leads
increase in organic traffic
increase in website traffic
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