Brauer Natural Medicine

Brauer Natural Medicine is an Australian homeopathic medicine and skincare company. Because the company was founded in 1929 and its products are derived naturally, its history and information are valuable to its customer base, so its team wanted to deliver that content to them. In fact, they wanted to answer customer questions, write blog posts and create guides to living naturally.

However, though their brick-and-mortar shops were thriving, their online presence was nightmarish because it wasn’t cohesive, using various platforms for email marketing, blog hosting and ecommerce sales. The team realized that had to change, so it unified them through HubSpot (partnering with Shopify) and began inbound marketing.

The results? Spectacular:

325%

growth of their database

573%

increase in social media traffic

175%

increase in email click-throughs

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