Avella Specialty Pharmacy

As you likely know, the pharmaceutical industry has changed. Mom-and-pop pharmacies have been eclipsed by Big Pharma. Avella Specialty Pharmacy nevertheless wanted to maintain quality communication with its customers, providing them with relevant, compelling information they need to understand their medical conditions and the prescriptions they take to manage them.

Thus, Avella turned to HubSpot’s suite of inbound marketing apps. “Any pharmacy can provide a little educational content and fill prescriptions,” Todd Speranzo, Avella Specialty Pharmacy’s Vice President of Marketing, says. “We wanted to do something unique in the market and chose HubSpot because it offers the largest array of fully integrated apps that simplifies the process of creating authentic engagement with all of our customers.”

As a result, Avella achieved:

4x

increase in web traffic over 6 months

2x

increase in organic traffic over 6 months

38%

increase in landing page conversions

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