Running a company, especially a cannabis company, is a challenging task. Fortunately, it doesn’t have to be impossible. In an environment where so much is up in the air, where things frequently change, and where there’s so much competition, you can’t afford to stretch yourself thin. Instead, you need to take advantage of the opportunities available to you – especially outsourced marketing services.
If you’re a busy business owner, the best way to access great marketing is to work with people who know how to create it. Unfortunately, many cannabis companies believe they just can’t afford to work with a marketing agency. But what if we told you that working with an agency like Indicative can give you access to world-class marketing resources at a fraction of what you’d spend to build an in-house team? What if we told you it would only cost about 10% of what you’d pay to work with individual agency groups?
If you’re looking to scale up your cannabis marketing efforts, partnering with an outsourced agency like Indicative is the best option.
Here’s what you need to know:
What You’d Spend to Build an in-House Team
Not too long ago, the only way to launch a new campaign or revamp your marketing was to build out an in-house team. While that approach always required an upfront investment, it’s only become more expensive in recent years. Today, building your in-house team is much too spendy for most brands. To demonstrate what we mean, here are the current median salaries for must-have marketing professionals, according to salary.com and Glassdoor:
- Marketing manager – $105,000
- SEM specialist $72,000
- SEO manager $70,000
- Social Media Manager $102,000
- Solutions Architect – $110,000
- Creative Director – $126,000
When you consider that these numbers don’t account for the cost of benefits or hiring, and other specialists you might need, it’s easy to see how the price of building your marketing department could easily reach (or exceed) $75k/month – a complete deal-breaker for many cannabis companies – especially startup and lean teams.
5 Benefits of Working With an Outsourced Team
Today, you can access the marketing pros you need – without hiring a whole new branch of team members.
When you work with an outsourced, full-service agency like Indicative, you’ll see efficiencies in cost, in time, and having the full scope of agency experience and expertise at the ready will get you the best work, aligned with your brand and vision – to name a few.
With that in mind, here are a few of the most significant benefits of working with a team like Indicative:
1. More value for your money
We just discussed how quickly an internal marketing department could cause your monthly costs to skyrocket – all the way into the $75,000 range, and how many full-service agency costs can exceed $35,000 per month.
At Indicative, we think you can do better.
We provide holistic support for your marketing, sales, and operations across six critical pillars for business success for a cost that’s usually less than half of what you’d expect from other cannabis marketing agencies. This means you can free up extra resources for other projects and marketing pushes to help grow your brand.
2. Less stress on your in-house teams
One mistake many lean agencies make is pushing their in-house teams to be everything to everyone. Over time, this leads to exhaustion, burnout, and high turnover rates. This is an especially considerable danger for lean cannabis startups just trying to break into the industry.
When you outsource your marketing efforts, though, you get the help of a skilled agency without increasing your present staff’s workload or requiring them to complete difficult advertising and marketing tasks.
3. Expanded capabilities
Nobody can be a pro at everything. Instead of wasting your time and energy (and driving yourself crazy) trying to become an SEO expert or master video editing for an upcoming project, work with a team that already has the skills and bandwidth for these tasks, and let them make your marketing efforts shine.
When you work with Indicative, you’ll get access to an expansive team of marketing experts with background, industry experience, and skills in all the various marketing efforts you need to grow your cannabis business.
4. Mitigate risks
The cannabis industry can feel like the Wild West. The laws continue to shift and change, and the rules and regulations associated with cannabis marketing can be challenging to understand and adhere to.
Unfortunately, the risks of falling out of compliance are massive, and companies simply can’t afford to gamble with the law. Luckily, outsourcing your marketing to a skilled cannabis marketing agency ensures your marketing will follow all relevant federal and state guidelines. This provides enhanced security and simplicity for you and peace of mind for all your founders.
5. Drive revenue
Hiring an agency like Indicative helps your company drive revenue, increase sales, and reduce operational costs, all of which are critical to any business and especially important to cannabis companies. Indicative’s goal is to help you increase sales while also looking for opportunities to decrease costs and keep your bottom line robust and healthy. This means a healthier profit margin for you and more opportunities for your business.
Become a Cannabis Marketing Powerhouse With the Help of Indicative
The world of marketing has changed for the better. If you’re still trying to piece together an in-house team, it’s time to make things easier on yourself. At Indicative, our team can become your cannabis marketing and strategy team, offering personalized attention and consultancy services to improve your technology stack and enhance your operational effectiveness at a fraction of the cost.
Ready to learn more? Set up a time to talk with us today – we promise you’ll come away with ideas you can put into play for your business today.